Design System & Identity

Brand Guidelines

A comprehensive reference for the visual identity, typography system, color palette, and architectural foundations of Artha RFT Advisors LLP.

Version 2.0

Unified Manrope Typography & Institutional Architecture Reference.

Section 1

Identity & Wordmark

The Artha RFT mark fuses the uppercase letter 'A' with an architectural gable and a champagne-gold horizon beam. It signifies structured capital elevation and solid ground foundations.

Primary Mark · On Navy Deep

ARTHA RFTADVISORS LLP

Default digital presentationStandard Master Lockup

Inverted Mark · On Ivory / White

ARTHA RFTADVISORS LLP

Light canvas & print presentationInverted Master Lockup

Clear Space

Maintain an isolation zone of at least the height of the inner triangular gable around all four edges of the wordmark.

Minimum Sizing

Minimum digital height: 32px for standalone symbol, 40px for complete brand lockup with 'Advisors LLP' sub-lettering.

Color Integrity

The crossbar must always remain Champagne Gold (#B49A67). Never render the mark in multicolor, gradients, or drop shadows.

Section 2

Color Palette

An architectural palette inspired by obsidian slate, limestone, champagne bronze, and raw stone. Colors are flat, grounded, and selected for high optical contrast.

#0B1624

Navy Deep

rgb(11, 22, 36)

Prestige background, dark canvas, hero overlays, and mobile drawers

Value:

#14243A

Navy (Primary)

rgb(20, 36, 58)

Core brand authority, primary headings, dark surfaces, and text on ivory

Value:

#B49A67

Champagne Gold

rgb(180, 154, 103)

Primary brand accent, interactive indicators, timeline tracks, and badges

Value:

#846A39

Gold Deep

rgb(132, 106, 57)

High-contrast text accents and category tags on light backgrounds

Value:

#F8F6F1

Ivory Canvas

rgb(248, 246, 241)

Primary light background canvas, editorial reading sections, and card fills

Value:

#E9E4D9

Stone

rgb(233, 228, 217)

Muted card surfaces, neutral badges, and subtle section tints

Value:

#22272B

Charcoal

rgb(34, 39, 43)

High-legibility primary body copy and long-form editorial prose

Value:

#747B83

Slate

rgb(116, 123, 131)

Secondary metadata, captions, inactive step indicators, and subtitles

Value:

CSS Integration

Design Tokens & Variables

:root {
  --color-navy: #14243A;
  --color-navy-deep: #0B1624;
  --color-gold: #B49A67;
  --color-gold-deep: #846A39;
  --color-ivory: #F8F6F1;
  --color-stone: #E9E4D9;
  --color-charcoal: #22272B;
  --color-slate: #747B83;

  /* Typography: Unified Superfamily */
  --font-sans: var(--font-manrope), sans-serif;
  --font-heading: var(--font-manrope), sans-serif;
}

Section 3

Typography System

To eliminate inconsistent font rendering, Artha RFT uses a single unified superfamily: Manrope. Its geometric construction, generous x-height, and architectural proportions provide cohesive continuity between display titles and body paragraphs.

Primary Superfamily

Manrope

Light 300Regular 400Medium 500SemiBold 600Bold 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & · — ₹ % / ( )

Responsive Type Scale & Utility Classes

.display-1Display 1 · Hero Headline

clamp(2.25rem, 5.2vw, 4.75rem) · SemiBold (600)

Structured Capital Solutions

Usage: Page heroes and primary page title displays. Text wrap balanced.leading: 0.98 | tracking: -0.04em

.display-2Display 2 · Section Title

clamp(1.75rem, 3.2vw, 2.75rem) · SemiBold (600)

Capital Facilitation Pipeline

Usage: Major section headings and milestone showcase headers.leading: 1.05 | tracking: -0.035em

.display-3Display 3 · Card & Subsection Title

clamp(1.375rem, 2vw, 1.75rem) · SemiBold (600)

Developer Empanelment & Due Diligence

Usage: Module cards, comparison pillars, and modal drawer headings.leading: 1.15 | tracking: -0.025em

.statementStatement · Pull Quote & Objective

clamp(1.5rem, 2.6vw, 2.25rem) · Medium (500)

Bridging the gap between project conception and institutional debt.

Usage: Editorial summaries, mandate objectives, and transition quotes.leading: 1.25 | tracking: -0.025em

.body-lgBody Large · Section Lead

clamp(1.125rem, 1.35vw, 1.25rem) · Regular (400)

Advising developers on capital structures and syndicating private capital.

Usage: Introductions placed directly beneath section titles.leading: 1.6 | tracking: -0.005em

.body-copyBody Copy · Editorial Prose

1rem / 1.0625rem (16px / 17px) · Regular (400)

Private capital structured as project-specific debt with defined commercial covenants.

Usage: Standard paragraphs, terms descriptions, and legal context.leading: 1.7 | tracking: +0.002em

.text-xs font-semiboldUtility & Badge · Metadata

0.75rem (12px) · SemiBold (600)

Phase 1: Onboarding & Diligence

Usage: Category badges, status chips, and table headers. Natural casing only.leading: 1.4 | tracking: normal

Section 4

Iconography & Graphical Language

Icons provide quick visual anchors for complex financial concepts. They are rendered at a clean 1.5px / 1.75px stroke width in Navy or Champagne Gold.

Capital & Debt

Used for senior debt quantum, repayment visibility, and lender covenants.

Structuring & Balance

Used for transaction architecture, commercial alignment, and risk-return balance.

Security & Collateral

Used for first-lien charges on land, title verification, and empanelment.

Escrow & Governance

Used for RERA-compliant receivables ringfencing and distribution waterfalls.

Section 5

Design Principles in Practice

How Artha RFT presents itself across all touchpoints: pitch decks, term sheets, client memos, and the digital advisory platform.

Principle 01

Typographic Unity

A single, architectural geometric superfamily (Manrope) is used across both headings and body text. Every weight and size shares identical letter anatomy, eliminating jarring font clashes.

Principle 02

Institutional Restraint

No decorative fluff, no AI-generated gradients, no looping animations, and no arbitrary drop shadows. Surfaces are solid, intentional, and differentiated through tone and spacing.

Principle 03

Architectural Materiality

Visuals emphasize real materials: natural stone, champagne bronze, cast glass, and structured facades that reflect the physical reality of real estate assets.

Principle 04

Symmetric Fiduciary Clarity

Copy respects both the developer seeking equity preservation and the institutional investor seeking principal security and transparent escrow waterfalls.

Artha RFT Brand & Design Foundations

Questions on brand implementation? Review the live pages across the platform.

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